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Yuzen Uchiwa / Red Flower

Regular price $100.00 USD
Sale price $100.00 USD Regular price
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Product Description : Why is it so EXPENSIVE?

Product Story

General Product Information

This Hinaga Uchiwa is made with traditional techniques that have been preserved for more than 100 years. This Yuzen fan has a gorgeous design.
You can use it on a hot day or display it in your room as an interior decoration. It will make you become even more fashinable if you carry it with you when you go out. Why don't you pick up a traditional Japanese fan?

 Product History

When did these crafts start to craft?:300 years ago / 1700AD / Edo period in Japan

Because of the large number of travelers who came and went along the Tokaido Highway every day, they became popular as souvenirs in Edo period (1603-1868). Originally, fans came from China, where they were used as ornaments by aristocrats and wealthy people, and to protect them from the wind, dust, and sunlight. It was during the later Edo period (1800s) that these fans came to be used by the general public.

Craftsman Story

Craftsman Profile

The craftsman is the fourth generation of Inatoh, which began manufacturing Hinaga Uchiwa in Mie Prefecture in 1881. He wants to not only protect the family business passed down from his predecessors, but also wants to develop products that appeal to today's consumers, such as fragrant Uchiwa fans.

Craftsman Passion

"As long as we are in business, don't let the Hinaga Uchiwa light go out."
When I was young, I saw the hard work of my predecessors in fan making and thought that it would be easier to make money by purchasing and selling the finished uchiwa fans. However, when my predecessor passed away and I took over, I realized that if I stopped making uchiwa, Hinaga Uchiwa would cease to exist. Once it ceased, its history would stop there. I suddelny realized the importance of this.


Exhibited at the Milano International Expo
Craft Renaissance Project Future Tradition WAO


Your Contribution to Craftsman

Customer Voice

Due to the market structure (link for full articles are attached bottom), craftsman have not known who the customer is and how customer reacts to their work. We made a “Message to Craftsman” box at purchase page. We will deliver all message to every craftsman. Our review will be also shared to craftsman so please leave your comment and evaluation on review section!

Income for Craftsman: Craftsman get only less than 10% of selling price?

As written above, craftsman have not controlled last phase of sales channel that resulting in selling price is set by third-party without craftsman’s recognition. There are some cases that only less than 10% of selling price is given to craftsman. We promise with our customer / craftsman that we offer the fair trade with craftsmen in our contract!

We made an article about above problem and our challenge. Please have a read from below link
Current state of the Crafts Market / Benefits brought by Suigenkyo


Gross weight:200g

Material & Caution





Individual Difference

Each piece is handmade, so there are individual differences even in the same series. We hope that you will understand the change by handmade.

Delivery Date

Please note that it will take about a month for delivery if we do not have the item in stock.

Manufacturing Process

We have not uploaded this craftsman’s video yet, please discover another craftsman’s video from below link.


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