The name Fujizakura Kobo is derived from the Fuji cherry tree, which is depicted as a symbol on the lining of our ties and in our brand name. Fuji cherry tree can be seen at the altitude of 2000 meter and withstand extreme cold temperatures as low as -20℃. The blossoms are small, but also the color and smell are not strong. It is a wild species of mountain cherry tree that is popularly known as a symbol of harmony and patience.