Masahiro Ikeuchi was born in Kyoto City in 1981. While attending university, he was inspired by the works of his father, a Yuzen artist, and decided to join the family business of hand-painted Yuzen dyeing. He studied design under the katazome artist Kazuko Shibuya while in university. Later, he apprenticed under his father to learn the techniques of hand-painted Yuzen dyeing. Alongside creating kimonos as part of the family business, he also challenges himself by combining traditional techniques with modern sensibilities to create new values, such as scarves and fashion accessories that bridge the past and future.