This company began in 1970, when the founder, Minoru Noyori, established the Noyori Shin-Butsugu Kazari-kanagu Shop on his own in Tachibana-cho, Naka-ku, Nagoya, Aichi Prefecture, a location that is center for the production of Owari Buddhist altar implements. The company hand-fashions ornamental metal fittings for shrines, temples, Buddhist altar implements, festival implements, and other such applications.